[Superboard]
Superboard are the largest and among the most impactful standard-sized out of home media formats. Located primarily on major roads, they attract high-density consumer exposure (most-ly to vehicular traffic, but often to pedestrians). Superboards afford heightened visibility due not only to their size, but also because they allow creative “customizing” through extensions and embellishments.
Primary Uses
Superboard provide high impact and high circulation for many kinds of products and services to reach consumers. 
Rotary Superboard
Rotary Superboards are moved to different, pre-approved locations periodically to give broad market coverage. 
Permanent Superboards 
Permanent Superboards have dominant coverage of high traffic volumes at fixed locations; advertis-ing remains at the location throughout the duration of the contract. Permanent Superboards are also used for directional or selected geo-demographic coverage purposes. 
Availability
Superboards are available in virtually all markets (cities, towns, connecting highways, and expressways).
 

[POSTERS]
Posters are located chiefly in commercial and industrial areas on major local roads. They are viewed principally by people in automobiles or pedestrians and deliver exposure to residents and to commuter traffic. 
Primary Uses
This format is often used as a full market cov-erage medium for reach and frequency. Packaged buys can be tailored for specific mar-keting goals: supermarket coverage, ethnic tar-geting, focus on certain geographic areas, etc.
Availability 
Posters can be found in virtually all markets (cities/towns) 
Method of Purchase 
Posters are purchased in GRP programs of dif-ferent weights, typically in four to 52-week units, depending on campaign objectives. 

[BUS SHELTERS]
Bus shelter panels offer uncluttered showcases for advertising, mounted (usually two per shel-ter) in glass, backlit frames. They provide 24 hour visibility to vehicular and pedestrian traffic at high-circulation locations, usually along main roadways of metropolitan markets.
Primary Uses 
Used to reach metropolitan audiences for both national and local advertisers. Can be pur-chased and rotated throughout markets or by selective locations to reach specific target groups. Magazine-quality production makes them effective for multiple uses, including point-of-purchase, directional, residential cov-erage, ethnic, or micro-marketing. Often bought in conjunction with other forms of out of home advertising.
Availability
In most major markets throughout the United States & Canada
Method of Purchase 
Purchased in GRP programs rotated in four week intervals throughout a market. Some available for sale individually.
Specifications 

[AIRPORTS]
Airport advertising is available in a variety of formats. Interior displays can be freestanding or affixed to terminal walls, windows, columns, ceilings, or floors.
They are located throughout terminals in arrival and departure areas, ticketing areas, baggage claim, gate-hold rooms, concourses, retail shops, and VIP
lounges. The majority of interior airport displays are backlit. Exterior displays are available along airport/terminal road-ways as billboards, spectaculars, or
overhead signs.
Selected Formats 
Freestanding Interior Displays

Kiosks 
Three or four-sided freestanding units located throughout the airport’s terminals and con-courses. 
Showcases 
Highly visible units that allow advertisers to display their products and/or services to the airport audience. 
Exhibition/Promotion Areas
Areas located throughout airport terminals that allow advertisers to communicate directly with the airport audience. These tactical spaces allow advertisers and marketers to educate and inform passengers about products and services. 
Courtesy Phone Centers 
Located in arrivals near baggage claim areas, these units allow passengers to dial direct the accommodation of their choice. It consists of a unit backdrop with color advertisements and special direct-line telephones located on thefront of each unit. Sold in packages. 
Screens/TV Monitors
Full-coverage networks of LCD/LED screens or television monitors providing advertising and information in the airport at high-traffic pas-senger cluster areas.